Wednesday, October 13, 2010

Boo at the Zoo

Brand Identity - Pictorial Mark- Boo at the Zoo

The Client:
"Boo at the Zoo," a community party at an urban zoo

"Boo at the Zoo" Mission Statement
Boo at the Zoo is an annual fund-raisingevent for an urban zoo. It is an evening of party and games for the entire community hosted by the zoo and on location at the zoo. It is a party that also raises zoo awareness and as such functions also as a public relations/advertising event.

"Boo at the Zoo" Positioning Statement
Boo and the Zoo is unique in that it is a party that combines the ambiance of a zoo with all it's diverse animals with the trappings of tradition Halloween in America. Boo at the Zoo wants to be perceived as an eventing of fun, slightly spooky, traditional with a twist, Halloween party.

This is how it turned out. I think he looks kinda cute, a torkin

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