Wednesday, October 20, 2010

Abstract Mark Design

Project Description
Design an abstract mark that visually portrays the core characteristics of a large conglomerate. This will necessitate designing a symbol and its accompanying signature line.

Considerations
The challenge you face with this assignment is in making your mark unique (memorable) and appropriate.

Your Client
"Provenance" a venture capital company

Provenance Positioning Statement
THey are uniquely different from other venture capitalist in that they have a strong online presence that allows them to penetrate remote markets and glean diverse and creative ideas. The name Provenance hints at, birthplace, creation, arising: coming to light, bringing forth, giving life, etc. As a company they would like to be perceived as powerful, supportive, innovative, precise, stealth, intelligent, measured risk-takers and stable.

Do you think I portrayed all of those adjectives for the company of Provenance?

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